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The changing face of advertising and how to concentrate your efforts on channels that work with ITV Ignite

In this episode, we sat down with Callum Taylor, Head of ITV AdVentures Ignite, ITV’s startup incubator supporting young brands to start their journey into TV.

We talked about:

  • The changes impacting the media industry and how digital startups can turn challenges into opportunities.
  • Debunking the myths of offline media and why founders should diversify their marketing mix to amplify reach.
  • Key things startups need to get right for their first TV campaign.
  • The power of creatives and how to design TV ads that drive profitability.

Callum guided us through some fantastic graphics and insights, so we strongly encourage you to watch the video version of this episode available on our YouTube channel.

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