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MFG was founded in 2022 by the pioneers of the media capital model, who came together to launch the world’s first media capital alliance. In the years that followed, we created the MFG Program — a unique initiative designed to help founders launch on TV and secure media capital internationally.
Since then, we facilitated over $20 million in media commitments, giving us deep insight into what it truly takes for consumer brands to scale.
Today, we’re using our experience, along with our data-driven approach and global media network, to invest media capital in ambitious consumer brands on their journey to becoming household names.
backing growth-stage consumer brands on their journey to becoming global household names. Through our media capital model, founders treat customer acquisition as a strategic investment, powered by unmatched media reach and diverse channel access.
MFG runs the US’s leading media capital fund, funding CAC for high-growth consumer brands.
Our $30M+ fund pools top-tier media partners across TV, digital, print, and OOH advertising under one roof providing unrivalled reach and a diverse set of media assets.
We go beyond capital, offering media planning, creative support, performance tracking, and direct access to top marketing experts.
Through focused growth sprints, we help each brand shape the right media strategy and deal structure to scale.
We collaborate with institutional investors to drive portfolio growth through strategic co-investment opportunities.
Our curated events and original research bring together a network of media leaders, operators, and consumer-focused investors who share insights and help brands stand out.
Our In-House Media Capital Intelligence Platform to help our founders, media companies and investors navigate the Media Capital landscape.
Reach 250+ million people across top-tier US media - TV, streaming, digital, print, and OOH—through one single partner.
MFG’s venture partner model helps media companies build direct relationships with curated advertisers, diversify revenue streams, and optimise costs by outsourcing media capital investments to MFG.
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