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mediaforgrowth is the global go-to platform for growth-stage founders to amplify mass-market reach and optimise marketing costs, for media companies to attract a new category of advertisers and diversify cash flows, and for investors to deploy their capital in MFG-curated businesses alongside strategic media partners.
Implementation of a Media for Equity deal doesn't relate only to advertising. It also means market knowledge and insight, access to know-how, and when done right, higher market share. The team at mediaforgrowth have been very hands-on during our fundraising process. They provide what3words with great access to global media investors at a time where media exposure is spearheading our growth.
We really enjoyed working with the mediaforgrowth team, leveraging their experience to support us in preparing for and completing our funding round. We’re now focused on diversifying our product line as well as entering new markets in Europe.
We were very excited when we met the team from PKW.de at the MFG Fundraising Programme. PKW.de is an ideal candidate for a media investment due to their broad mass market offering; a perfect match for our media partners’ audiences. Their end-to-end service, including finance and insurance products, offers great value to customers and their omnichannel approach is hugely convenient.
Founders often invest a significant amount of effort in securing funding from equity investors, only to deplete up to 50% of their funds on advertising through Meta. Many lack the knowledge needed to engage with major TV channels or secure television advertising spots. This is where the MFG Fundraising Programme becomes indispensable for a startup's growth. Just a few months after completing the programme, we've entered advanced discussions with the UK's largest commercial broadcasters and German media investors, to launch our first large-scale media campaign in both markets.
I can't believe we're preparing to roll out our first TV campaign with Channel 4, only three months after leaving the programme. Running a business, it often feels like anything taking time away from the business is a distraction. However, participating in a programme like MFG's, which allowed me to connect remotely with key decision-makers at the media funds, was truly beneficial.
We were very excited when we met the team from PKW.de at the MFG Fundraising Programme. PKW.de is an ideal candidate for a media investment due to their broad mass market offering; a perfect match for our media partners’ audiences. Their end-to-end service, including finance and insurance products, offers great value to customers and their omnichannel approach is hugely convenient.
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