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mediaforgrowth Brand Portal

Welcome to the mediaforgrowth brand portal.

This portal is designed to make our team, our members and future partners feel empowered to create cool stuff whilst staying on brand and sharing a common narrative.

The following sections outline our brand identity including handy tips and creative elements that define mediaforgrowth.

What we strive for is a coordinated, consistent, and effective brand presence in everything we create. If we make something, we want to make sure that people know where it came from.

Please refer back to this portal often. It's a living space. It should evolve over time, just as our brand inevitably will.

About mediaforgrowth

mediaforgrowth (MFG) is the official global organisation representing the entire media for equity industry. Our goal is to align the interests of start-ups, media investors, and experienced media professionals to help founders raise funding efficiently and on their terms.

Our Story

mediatorgrowth begins with acknowledging one of the biggest challenges faced by early-stage start-up founders - growth. Whilst working with some of the largest accelerators and early-stage VCs, Diana realised that founders often rely on digital marketing, as an affordable and accessible medium.

But most start-ups need to reach out further to get new customers.

Leveraging TV advertising requires an extensive amount of capital and knowledge of media, two scarce resources for a growth stage start-up.

Our Purpose

Our aim is to promote a better understanding of the media for equity space through our start-up advisory practices, annual research reports, and specialised events. This enables more media organisations to invest their assets and expertise into high-growth businesses and helps founders raise funding effectively and on their terms.

Media for equity investments provide start-ups with a healthy and sustainably path towards profitability whilst delivering strong returns for leading media funds and their LPs.

Colors

#231f20

Black

HEX #231f20

rgb 57 100 175

#efc62a

Gold

HEX #efc62a

rgb 239 198 42

#44EBC9

Mint Green

HEX #44EBC9

rgb 68 210 176

#3964af

Royal Blue

HEX #3964af

rgb 57 100 175

#DD38F5

Vivid Purple

HEX #DD38F5

rgb 221 56 245

#716CF9

Pastel Blue

HEX #716CF9

rgb 41 180 197

Gradients

Gradients should be used in the background as accent & decorative elements. They can be created only in 45°, 135°, 225°, 315°. With both Base colors & Accent colors.

When it comes to applying overlay gradients on a image make sure the subject of the image is clear and visible. You can use any of the main colors as a starting gradient.

#44EBC9
#efc62a

Gradient 1

#3964af
#29b4c5

Gradient 2

#44ebc9
#DD38F5

Gradient 3

Typography

Font

Titles & Headings
Poppins Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Body Copy
Poppins Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Hierarchy

Website Hierarchy example

It is important to organize typography in a hierarchical system according to relative importance or inclusiveness through scale and function depending on communication.

Type example for mediaforgrowth

Headings

Heading Display
100px / 1.2
Poppins Bold
Heading 1
80px / 1.2
Poppins Bold
Heading 2
44px / 1.2
Poppins Bold
Heading 3
35px / 1.3
Poppins Bold
Heading 4
26px / 1.6
Poppins Bold
Body Text - Normal
16px / 1.6
Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Donec sed odio dui. Donec id elit non mi porta gravida at eget metus.
Body Text - Small
14px / 1.6
Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Donec sed odio dui. Donec id elit non mi porta gravida at eget metus.