Welcome to the mediaforgrowth brand portal.
This portal is designed to make our team, our members and future partners feel empowered to create cool stuff whilst staying on brand and sharing a common narrative.
The following sections outline our brand identity including handy tips and creative elements that define mediaforgrowth.
What we strive for is a coordinated, consistent, and effective brand presence in everything we create. If we make something, we want to make sure that people know where it came from.
Please refer back to this portal often. It's a living space. It should evolve over time, just as our brand inevitably will.
mediaforgrowth (MFG) is the official global organisation representing the entire media for equity industry. Our goal is to align the interests of start-ups, media investors, and experienced media professionals to help founders raise funding efficiently and on their terms.
mediatorgrowth begins with acknowledging one of the biggest challenges faced by early-stage start-up founders - growth. Whilst working with some of the largest accelerators and early-stage VCs, Diana realised that founders often rely on digital marketing, as an affordable and accessible medium.
But most start-ups need to reach out further to get new customers.
Leveraging TV advertising requires an extensive amount of capital and knowledge of media, two scarce resources for a growth stage start-up.
Our aim is to promote a better understanding of the media for equity space through our start-up advisory practices, annual research reports, and specialised events. This enables more media organisations to invest their assets and expertise into high-growth businesses and helps founders raise funding effectively and on their terms.
Media for equity investments provide start-ups with a healthy and sustainably path towards profitability whilst delivering strong returns for leading media funds and their LPs.
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Gradients should be used in the background as accent & decorative elements. They can be created only in 45°, 135°, 225°, 315°. With both Base colors & Accent colors.
When it comes to applying overlay gradients on a image make sure the subject of the image is clear and visible. You can use any of the main colors as a starting gradient.
It is important to organize typography in a hierarchical system according to relative importance or inclusiveness through scale and function depending on communication.
Logo should be white on darker backgrounds and black on lighter backgrounds.
To ensure the logo remains legible at all times it should not be reduced below its minimum size.
Clear space around the logo is equal to the size of the head symbol.
The mediaforgrowth logo is made up of two elements: The Symbol and The Wordmark.
Simple, iconic mark. The head can be used independent of the full Wordmark and plays a large role in defining the mediaforgrowth visual identity.