Media capital, also known as media for equity, is a financing option where a media investor provides advertising space, such as TV, radio, or digital, in exchange for equity in a company. It allows consumer brands to accelerate growth through large-scale brand advertising while preserving cash and extending their capital runway.

The MFG Fast-Track is a 2-day growth sprint designed for consumer brands selected to receive $1-5M in media capital investment from MFG. It helps founders fast-track their media strategy, creative development, and investor outreach - compressing months of planning and fundraising into a focused, high-impact experience.

Raising media capital means securing significant advertising to grow your brand without upfront cash.By combining mass-media channels like TV with digital, you can:

• amplify brand awareness

• boost credibility

• lower customer acquisition costs

• improve ROI

It’s a smart way to turn equity into growth while extending your capital runway.

The MFG Fast-Track is not an accelerator. It’s a focused 2-day sprint exclusively for brands receiving media capital from MFG. Instead of general startup support over several weeks, we help you fast-track your media strategy, creative execution, and fundraising in one intensive week - so you’re ready to launch and scale fast.

Partnering with mediaforgrowth means simplifying your media journey. Instead of managing multiple media relationships, you access a network of top regional and international media groups through one point of contact. We also streamline your cap table with a single media investor and provide expert support in media planning, brand strategy, and campaign execution - all under one roof.

The application process has four key steps:

• Apply online by filling out our Application Form.

• Interview with our team if shortlisted to explore fit and fundraising goals.

• Final selection is announced four weeks before the sprint.

If your company is ready to activate a media capital investment immediately, we move forward with an investment agreement.If you're not yet ready to use the media investment within the next 3–6 months, but both sides see strong potential, you can still join the sprint. These must be signed before the sprint begins.

We’re looking for growth-stage consumer brands that are ready to scale in the U.S.:

• whether you're a U.S.

• based company an international brand expanding into the market

Ideal candidates are revenue-generating, typically with over 50% year-over-year growth, and actively planning to raise investment within the next 6–9 months.

We’re sector-agnostic, but we look for brands with strong relevance to mass-market consumers or well-defined niche audiences that can be reached through traditional and digital media. Some of the most common sectors we support include travel, AI, sports, femtech, financial services, edtech, e-commerce, and consumer goods.

The MFG Fast-Track is a 2-day growth sprint designed to compress months of media planning, creative development, and fundraising into one focused experience. It’s tailored for exceptional consumer brands selected for MFG investment.

After the sprint, we continue working with you to finalize your investment agreement, media plan, and creative assets in preparation for your campaign. You also become part of the MFG founder community, with access to ongoing events, expert sessions, and tailored support—including legal or operational guidance when needed.

The Fast-Track takes place in New York City, US.

The overall time commitment is three days (a two days Sprint + After Party on day three). The sprint is designed to compress months of work into a focused, high-impact experience.

After the sprint, we continue working with you to finalize your investment agreement, media plan, and creative assets in preparation for your campaign. You also become part of the MFG founder community, with access to ongoing events, expert sessions, and tailored support—including legal or operational guidance when needed.

The workshops are hands-on and designed to help you launch a high-impact media campaign. You’ll work directly with MFG’s media planners, creative experts, and investor network to build your strategy and prepare for execution. Here’s what you can expect:

• Media strategy sessions to design a U.S.-ready media plan

• Creative and measurement workshops to shape your campaign assets and track performance

• Investment offer planning to define your media capital terms- VC and media partner meetings to build relationships and prepare for fundraising

‍Each session is practical, fast-paced, and tailored to your brand’s goals.

By joining the MFG Fast-Track, you’ll gain:

• Media investment - a Fast-Track ticket to Media capital investment of up to $5M per campaign.
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• Expert campaign strategy - hands-on support from top media planners to develop a U.S.-ready media plan that integrates both traditional and digital channels

• Creative & measurement guidance — access to branding studios and measurement partners to help shape your campaign and track ROI

• Market intelligence — complimentary media and audience insights tailored to your category and competitors

• Fundraising support — direct access to MFG’s network of media partners and top VCs through curated events and investor sessions.

The Fast-Track is designed to accelerate your brand’s visibility, optimize your marketing spend, and set you up for long-term growth.

There is no upfront cash cost to participate in the MFG Fast-Track.‍

Every founder selected to receive media capital goes through this sprint to ensure your campaign is set up for success.

The MFG Fast-Track offers hands-on support to help you launch a high-impact media campaign and prepare for fundraising. Resources include:

• Media planning support from expert planners who will co-build your U.S. campaign strategy

• Creative and branding guidance through access to trusted studios and production partners

• Measurement and analytics tools to track performance and optimize ROI

• Tailored market insights including competitor media activity and audience behavior reports

• Investor and media partner access through curated networking events and 1:1 meetings

‍Ongoing founder support post-sprint, including workshops, legal resources, and founder community access

The number of startups accepted into the program may vary based on capacity and our program requirements. However, we strive to maintain a manageable cohort size of up 10 companies to move forward with investment.