Scaling in the U.S.? Amplify your brand in strategic US regions with MFG.
The MFG Program helps growth-stage consumer brands amplify reach in the US with $500,000+ in media credits funding and expert media planning support.
New York City, MetLife Building
January 2025
Aplication Open
17 April 2025
Application Close
19 May 2025
Program Starts
12 June 2025
MFG Gathering. Program ends
About Media Capital
Media Capital is a rapidly growing venture model adopted by over 1,000 brands worldwide, including Airbnb, Uber, About You, Zalando, and Coursera. This model enables businesses to exchange a small equity stake for premium advertising space and specialized media expertise.
The MFG Program offers fast-growing consumer brands a unique opportunity to work with a dedicated team of media planners and branding experts to amplify their presence in the US market.
Each company receives a minimum investment of $500,000 in media credits from top-tier media channels – including linear TV, BVOD, and digital – in exchange for equity.
$500,000+
80M+
U.S. households reached daily through MFG's Media Partners Properties
$1-5M
$100,000+
Unlimited Access
Why Pairing Brand Advertising with Digital Channels Matters
Amplify brand awareness nationally and internationally
Brand advertising helps build new category creation establishing trust and credibility.
Enhance the performance and optimisation of other digital channels
TV has a significant positive impact on the effectiveness and return on investment of various digital channels, including lowering your cost per acquisition on paid search, display, and digital advertising.
Strengthen pricing power and lower acquisition costs
Younger brands see 138% increase in Web Traffic and strongest overall business results after TV advertising.
Boost long-term brand growth and financial performance
TV has a powerful multiplier effect, enhancing the overall effectiveness of other media touch points. It helps increase distribution, retain customers, and drive repeat purchases, building brand loyalty.
Hear from Our Founders
What We Look for in Founders
Every cohort is limited to 10 brands to ensure the most targeted and personalized support.
Growing US Presence
Growth-stage international founders scaling in the US, including US-based brands, with a strong focus on brand-building.
Sector-Agnostic
Brands with mass-market appeal or a well-defined niche that can be effectively reached through traditional and digital channels.
Proven Growth-Stage Brands
Revenue-generating showing consistent year-over-year growth and a proven business model.
Growing Marketing Spending
Founders actively seeking investment within the next 6–9 months and planning to increase marketing spend.
Timeline
MFG Alumni Brands
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Camplify
Marketplace
Australia
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Daily Doise Juice
Food and Beverages
United Kingdom
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Telmi
EdTech
United Kingdom
Vinterior
Marketplace
United Kingdom
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Holiday Heroes
Travel Tech
Israel
Magic Fit
Sports
United Kingdom
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RiseUp
FinTech
Israel
OVUM
FemTech
United Kingdom
BRU
Electronics
Switzerland
Happy Ocean Foods
Alternative Protein
Germany
Beans Coffee Club
Food and Beverages
United Kingdom
Nordensa
Sports
Romania
Boldr
Energy
United Kingdom
unBlock
FinTech
Spain
Edmunds Cocktails
Food and Beverages
United Kingdom
Nimble
Child Care
United Kingdom
When in Rome
Food and Beverages
United Kingdom
Road.Travel
AI, Travel
United Kingdom
PKW.de
Mobility
Germany
Diversifying Jobs
HR Tech
United Kingdom
DNA
Health Care
United Kingdom
ArcX
AI, Travel
United Kingdom
Tryp
AI, Travel
Denmark
Xīn and Voltaire
Food and Beverages
United Kingdom