How Pedro Schmidt Turned KA-EX From Hangover Cure to an International Sports Nutrition Brand
In this week’s episode of the Media Capital Podcast, we sit down with the founder and CEO of KA-EX, the world's first cortisol-lowering drink powering top-tier football clubs and high-performance athletes from Zurich to New York.
Pedro shares how a late-night hangover cure turned into a science-backed sports brand selling millions of units, and why the U.S. market is his next big bet. If you care about performance, brand-building, or disrupting wellness with actual data, this episode delivers.
In this episode, we dive into 5 key topics:
- Why cortisol is the overlooked key to faster recovery
- How clinical trials with Olympians and pro teams proved KA-EX works
- Where KA-EX is scaling in the U.S. market, starting with Earthbar (Equinox)
- Why a science-first approach is KA-EX’s competitive edge
- What it takes to build a global supplement brand
