Our investment model is uniquely designed to support growth-stage consumer brands
What Sets Us Apart
A different kind of capital partner
MFG is neither a traditional venture fund nor a media agency. We invest media and strategic support in exchange for equity, aligning ourselves directly with the success of the brands we back.
Independent Advice
Backed by leading global media companies yet operating independently, we provide founders with objective access to the best media solutions.
Cross-Channel Media
We enable our founders to tap into a diverse set of high-reach channels across TV, Streaming, OOH TV, DOOH, Print, Digital, Radio and Podcast.
Hands-on Approach
We are a small, hands-on team working closely with founders to align media strategy, creative, measurement, and deployment across channels, tailored to each brand’s needs
Our Investment Model
Media Strategy & Planning
Creative Production
Measurement
The MFG Collective
Beyond our media investments, MFG provides access to a network of experienced operators, media leaders, creative and data experts and fellow founders scaling similar businesses:
