Our investment model is uniquely designed to support growth-stage consumer brands

What Sets Us Apart

A different kind of capital partner

MFG is neither a traditional venture fund nor a media agency. We invest media and strategic support in exchange for equity, aligning ourselves directly with the success of the brands we back.

Independent Advice

Backed by leading global media companies yet operating independently, we provide founders with objective access to the best media solutions.

Cross-Channel Media

We enable our founders to tap into a diverse set of high-reach channels across TV, Streaming, OOH TV, DOOH, Print, Digital, Radio and Podcast.

Hands-on Approach

We are a small, hands-on team working closely with founders to align media strategy, creative, measurement, and deployment across channels, tailored to each brand’s needs.

Our Investment Model

Grid of major media network logos including ABC, CBS, NBC, Fox, Disney+, Hulu, Tennis Channel, Bleacher Report, New York Post, and USA Today in black and white.

We co-invest alongside leading funds, providing media as growth capital in exchange for equity. We don’t take board seats, but we stay closely involved, supporting founders where it counts.

Media Strategy & Planning

Four cards listing marketing audience insights: Main interests including sports and technology; Unique video interests like parenting and comedy movies; Affinities such as ESPN and The Home Depot; Purchase intention including grooming products and car upgrades.

We start with strategy, assessing the brand, audience, distribution, and growth goals. Each market is evaluated independently to ensure media spend is optimized for both reach and efficiency.

Creative Production

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We embed creative production into our media investment. This enables consistent, high-quality storytelling across channels, capabilities once reserved for the largest incumbents.

Measurement

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We work with leading measurement partners to understand cross-channel impact and guide smarter scaling beyond performance marketing.

The MFG Collective

Beyond our media investments, MFG provides access to a network of experienced operators, media leaders, creative and data experts and fellow founders scaling similar businesses: