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Marketing Transformation Consultant, Ex Sr. Head of Global Marketing at PUMA
Hermann Hassenstein is an accomplished marketing and communications executive whose career spans agency leadership and global brand roles in the sports & apparel industry. He previously held senior positions at major agencies including Starcom, and later served as Global Head of Communications Planning at PUMA. With deep expertise in international media strategy, sponsorship and brand storytelling, Hassenstein has built a track record of driving global visibility for lifestyle and performance brands across multiple markets.
