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Applications Now Open for the 2024 Free MFG Programme. Explore Capital Solutions to Fund Startups' Marketing and Branding Costs.

Influencer Marketing is the new TV

Over the past few years, an increasing number of influencers have begun to trade media for equity. However, challenges in pricing the media and aligning the expectations of influencers and advertisers are typically the reasons why most transactions fall through. Influencer Capital is a new media for equity fund that started to educate hundreds of influencers about these transactions and help founders effectively trade equity for influencer marketing.

Here’s what we covered:

  • Scott’s approach to structuring media for equity deals
  • How he defines an influencer and key channel metrics
  • Influencers' involvement in a startup IC
  • Sector trends and what’s next for Influencer Capital
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