In this week’s episode, we sit down with the founder and CEO of Particle6, a cutting-edge production company that’s rethinking how content gets made—faster, cheaper, and smarter. With a background in physics and a track record of creating content seen by over a billion people, Eline shares how she’s turning scientific thinking into creative gold. If you're curious about the real potential of AI in media or just want to know how to make a world-class ad on a startup budget, this one’s for you.

In this episode, we dive into 5 key topics:

• How Particle6 was born from a BBC commission

• Making premium content on scrappy budgets

• Rethinking creative workflows in production

• Why storytelling still matters more than tech

• How AI is reshaping traditional agency models and advertising