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Reed Dickens on Building Marucci Sports into a Half-Billion-Dollar Brand — and Now Disrupting Golf with LA GOLF

This week on the Media Capital Podcast, the founder of LA GOLF (and former Marucci Sports CEO) joins us to share how he’s built two category-defining brands—using lessons from politics, performance tech, and unshakable message discipline.

From betting big on professional golf player, Bryson DeChambeau, to rewriting the rules of product design, this one’s packed with sharp insight and founder lessons you won’t hear anywhere else.

In this episode, we dive into 4 key topics:

  • Message fatigue is real – Say less, repeat more. Consistency builds lasting brands.
  • Don’t chase trends – Build tools of the trade, not gimmicks or hype.
  • Premium justifies price – Innovation and quality make tariffs irrelevant.
  • Ignore the noise – Critics don’t build things. Stay focused on vision, not headlines.
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