media for growth
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ITV AdVentures
ITV AdVentures

ITV AdVentures

ITV AdVentures is the corporate venture capital arm of ITV based in London, United Kingdom. The firm seeks to invest in early-stage and growth-stage companies operating in the consumer sector across United Kingdom.

  • Fund type: Media-Owned Fund
  • HQ: London, England
  • ‍Founding Year: 2020
  • Status: Active
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Events

MFG Media Investors, VCs, and Startups Networking Drinks

Networking Drinks
November 2, 2023
Watch Recording

The rise of media capital as a sustainable financing model for startups and media giants

Panel Discussion
March 9, 2023
Watch Recording

Chris Sheldrick, what3words on scaling a start-up in a “winner takes all” market and the power of advertising

Fireside chat
October 21, 2022
Watch Recording

Insights

3
min. read
Insight

Why We Created the MFG Fundraising Programme

2
min. read

The Media for Growth Fund Map - A collection of global media funds and media capital models

Case Studies

what3words
Navigation

B2B2C digital mapping startup what3words sees incredible user growth thanks to TV ads

FEEL
DTC, Digital Health

How TV advertising propelled digital health startup, FEEL to close strategic partnership with 530 Holland & Barrett stores across the UK

PitPat
DTC, Petcare

"Fitbit for Dogs" tech startup builds brand awareness at scale through a partnership with UKTV

Podcast

Lessons about PitPat’s Journey with ITV and UKTV from Andrew Nowell

Listen

The changing face of advertising and how to concentrate your efforts on channels that work with ITV Ignite

Listen

The rise of media capital as a sustainable financing model for startups and media giants

May 10, 2023
Listen

How to scale a media for equity fund the right way

March 2, 2023
Listen