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The rise of media capital as a sustainable financing model for startups and media giants

The rise of media capital as a sustainable financing model for startups and media giants
Type
Panel Discussion
Date
March 9, 2023
Organised by
In collaboration with
Wolves Summit
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Key Points

  • Media capital as a sustainable financing model
  • Raising and investing 6 figure media capital deals
  • Growth plans for 2023

MediaCapital is the talk of the town at Alpha Wolves this March in London. It's a venture model which has a real opportunity to plug the current funding (and advertising skill) startups gap. But how well is the model working?

We invited two category leaders:

  • what3words's Head of Growth Greg Turtle and Smule's VP of Partnerships and Customer Marketing Antoaneta Hristova.

We will discuss the lessons from raising and investing 6 figure media capital deals, and their growth plans for 2023.

what3words signed a deal with Channel 4 in 2020, and in 2021 it became ITV’s first media investment. Later that year, the company launched in India securing a $10 million media for growth investment from Brand Capital International. In 2022 it expanded to Germany with a €60 million media for growth investment from German Media Pool VC (GMPVC).

Smule, the social singing app that lets you enjoy millions of karaoke songs, raised $200m+ in cash and media capital. Some of the investors include Tencent, Times Bridge and ProSieben.1's sevenventures.

Our Speakers

Neha Kothari Ranavat

Neha Kothari Ranavat

Sr. Director of Brand Strategy & Communications @ Brand Capital International

Open Testimonial
Sheena Amin

Sheena Amin

Director @ ITV AdVentures

Open Testimonial
Niko Marcel Waesche

Niko Marcel Waesche

Founding Partner @ German Media Pool

Open Testimonial
Antoaneta Hristova

Antoaneta Hristova

VP of Partnerships and Customer Marketing @ Smule Inc

Open Testimonial
Greg Turtle

Greg Turtle

Head of Growth @ what3words

Open Testimonial

Our Moderators

Diana Florescu

Diana Florescu

CEO & Founder

Open Testimonial

Tell us more about your company and the round you are raising. We're excited about leveraging our experience and network to help you get you there.

Learn more about building a world-known brand using media for growth investments.

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