Applications Now Open for the 2024 Free MFG Programme. Explore Capital Solutions to Fund Startups' Marketing and Branding Costs.
MediaCapital is the talk of the town at Alpha Wolves this March in London. It's a venture model which has a real opportunity to plug the current funding (and advertising skill) startups gap. But how well is the model working?
We invited two category leaders:
We will discuss the lessons from raising and investing 6 figure media capital deals, and their growth plans for 2023.
what3words signed a deal with Channel 4 in 2020, and in 2021 it became ITV’s first media investment. Later that year, the company launched in India securing a $10 million media for growth investment from Brand Capital International. In 2022 it expanded to Germany with a €60 million media for growth investment from German Media Pool VC (GMPVC).
Smule, the social singing app that lets you enjoy millions of karaoke songs, raised $200m+ in cash and media capital. Some of the investors include Tencent, Times Bridge and ProSieben.1's sevenventures.