mfg Fundraising Programme
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Applications are Closed

A Free Programme to Raise Media Capital Effectively.
Fund Marketing Costs.
Amplify Reach and Expand Operational Runway.

Register your interest for the next cohort.

Headline Partner

In collaboration with

Our 2023 Impact

A free, four-week, hybrid programme for growth-stage founders to raise media capital effectively.

90+

Media Companies, Consumer VCs and Founders

£17m

Secured in media capital commitments

50+

Hours of 1:1 coaching and investors meetings

A highly selective programme for growth-stage founders looking for capital solutions to finance marketing and branding costs.

Offering a blend of online sessions, and in-person gatherings covering media and fundraising strategies from seasoned consumer investors.

For UK and European, post-revenue startups seeking to scale in the UK and raise investment in the next 6-9 months.

Culminating in a 100+ consumer investors, media companies and founders networking event live in London to explore new avenues for support and collaboration.

Founder Benefits

Fund marketing costs effectively

Raise your first round of media capital investment faster by following a structured process and refined templates. It requires 4 hours per week for 4 weeks covering mass-media and investment masterclasses.

Connect with the right investors

Get exposed to some of the largest media capital investors in the UK and Europe. Learn how the different funds work, how to structure a media capital deal, and how to make the most of your media campaign.

Achieve higher capital runway, Amplify reach

Accelerate your brand's growth in the UK and Europe, preserving cash and tapping into the unrivalled audience of our media companies reaching 150+ million viewers daily. Entry to leading European and UK VC funds and alternative forms of financing.

Free Admission

Unlike other similar programmes and startup accelerators that charge up to $40,000 and take up to 10% equity to attend, the programme doesn’t charge founders a fee to join. Learn more.

Discover more capital solutions to fund marketing costs effectively

Testimonials

Testimonials
Grace Ubawuchi

Grace Ubawuchi

Founder & CEO @ Xin and Voltaire

Open Testimonial
Christopher Kallhoff

Christopher Kallhoff

Co-Founder & CEO @ PKW.de

Open Testimonial
Dennis Ahrling

Dennis Ahrling

Partner @ German Media Pool

Open Testimonial
André Sousa

André Sousa

Co-Founder & CEO @ Tryp.com

Open Testimonial
Niko Marcel Waesche

Niko Marcel Waesche

Founding Partner @ German Media Pool

Open Testimonial
Cynthia V Davis

Cynthia V Davis

Co-Founder & CEO @ Diversifying

Open Testimonial
Nikita Dedik

Nikita Dedik

Founder & CEO @ Road.Travel

Open Testimonial
Bertie Stringer

Bertie Stringer

Co-Founder & CEO @ Dynamic Nutrition Academy

Open Testimonial
Charlie Read

Charlie Read

Co-Founder @ The Outfit

Open Testimonial

What We Look for in Founders

Every cohort is limited to up to 15 applicants so we can provide the best targets support possible.

UK and International Startups

Growth-stage founders planning to scale in the UK (including UK-based startups) and who are serious about brand-building.

Sector-Agnostic

Relevancy for the end consumer in the mass market or strong niche markets, that we can reach and address via both traditional and digital channels.

Post-Revenue

Revenue-generating, and consistent YoY growth with a proven business model.

Growing marketing spending

Seeking investment in the next 6-9 months with growing marketing spending

11 workshops. Media Capital Investor Office Hours. Consumer VCs & Founders Networking Events. A cumulative reach of 200+ million daily viewers

Application Open: February 26

We review applications as they come, so we encourage founders to apply early.
For any questions, please check the FAQs section below.

Application Close:
April 14

After completing the application form, the shortlisted companies will be invited
for a short interview. Finalists will be notified at the end of April.

Programme Starts:
May 14

May 14, 2024

Programme starts

Week 1 Hybrid Sessions
  • Strategies for Maximising Media Impact: Navigating European Consumption Trends and Advertising Spend
  • Media Capital Investor Office Hour
  • Funding your marketing budget: Media Capital and Specialised Capital Solutions to Fund Marketing Costs

Week 2 Online Sessions
  • How can linear and digital TV supercharge small businesses? Part I: The Perceived Barriers to Using TV
  • How can linear and digital TV supercharge small businesses? Part II: Scale with TV: How media solutions evolve through a startup’s growth journey
  • Media Capital Investor Office Hour
  • Making a TV Ad and How to Signal Success to Investors and Customers
  • Speaking the Media Investors’ Lingo: How to value media service, and what goes into a TV media plan

Week 3 Online Session
  • Amplify your digital channels with OOH and Radio
    Part II: What you need to know about radio advertising when you’re starting out
  • Media Capital Investor Office Hour
  • Understanding the role of media capital throughout a startup growth

Week 4 Hybrid Sessions
  • Media Capital Investor Office Hour
  • How Do Media Capital Funds Assess Investment Opportunities?
  • Negotiating Media Capital Terms & Transaction Economics
  • Media Capital Investor Office Hour
  • How to create an effective PR strategy to achieve startup funding success
  • Leveraging domestic media investments to build long-term momentum abroad

Investors & Startups Networking Event:
Thursday, June 6th

MFG Official Investors and Startups Event

After an engaging programme, founders, MFG Fund members, selected venture capitalists and finance institutions will gather for a dynamic networking event in London to explore new avenues for support and collaboration.

Register here

Be part of our next cohort

Programme Partners and Inventors

Callum Taylor

Callum Taylor

AdVentures Business Controller @ ITV Ignite
Stefan Hakel

Stefan Hakel

Business Development / New Business @ RTL
Niko Marcel Waesche

Niko Marcel Waesche

Founding Partner @ German Media Pool
Rachel Muzyczka

Rachel Muzyczka

Investment Director @ dmg ventures
Zoe Harkness

Zoe Harkness

Head of Training @ Thinkbox
Manuel Lopo de Carvalho

Manuel Lopo de Carvalho

CEO @ dmg ventures
Lucas Bergmans

Lucas Bergmans

Group Marketing Director @ Cazoo
Joe Hills

Joe Hills

Head of Nurture @ JC Decaux
Brendan Kilcawley

Brendan Kilcawley

Director @ UKTV Ventures
Sheena Amin

Sheena Amin

Director @ ITV AdVentures
Charlie Read

Charlie Read

Co-Founder @ The Outfit
Scott van den Berg

Scott van den Berg

CEO @ Influencer Capital
Vinay Solanki

Vinay Solanki

Founder / Head @ Channel 4 Ventures
Matthew Pover

Matthew Pover

Group Growth Officer @ The Specialist Works
Tom Webb

Tom Webb

Founder & CEO @ Element Communications
Taos Edmondson

Taos Edmondson

Principal @ dmg ventures
Diana Florescu

Diana Florescu

CEO & Founder
Maria Rodideal

Maria Rodideal

Head of Operations
Gehad Hussein

Gehad Hussein

Content Marketing & Research Specialist
Luke Davis

Luke Davis

COO @ Diversifying
André Sousa

André Sousa

Co-Founder & CEO @ Tryp.com
Robert Malin

Robert Malin

Co-Founder & CEO @ When in Rome
Bertie Stringer

Bertie Stringer

Co-Founder & CEO @ Dynamic Nutrition Academy
Nikita Dedik

Nikita Dedik

Founder & CEO @ Road.Travel
Cynthia V Davis

Cynthia V Davis

Co-Founder & CEO @ Diversifying
Grace Ubawuchi

Grace Ubawuchi

Founder & CEO @ Xin and Voltaire
Christopher Kallhoff

Christopher Kallhoff

Co-Founder & CEO @ PKW.de
Paul	Blair

Paul Blair

Founder & CEO @ ArcX
Jonathan Crook

Jonathan Crook

Deputy Head @ Venture Capital Unit, Department for Business and Trade
Andrew Nowell

Andrew Nowell

CEO and Founder @ PitPat
Michael J. Cass

Michael J. Cass

Director of Sales @ SellersFi
Callum Taylor

Callum Taylor

AdVentures Business Controller @ ITV Ignite
Neville Taraporewalla

Neville Taraporewalla

President @ The Times Group North America
We partner with media companies, government agencies, finance providers, legal and accounting firms, to optimise startups' fundraising process. Drop us an email at partnerships@mediaforgrowth.co to take part in the 2024 cohort.
media for growth

mediaforgrowth is the official media capital data platform and advisory firm specialised in media for equity fundraising. We are the first port of call for founders looking for capital solutions to fund marketing costs. Our partners network includes some of the world’s largest media groups and most active investors such as RTL, The Times Group, ITV, UKTV (BBC Studios), Channel 4 Ventures, Daily Mail Group Ventures, German Media Pool, providing a cumulative reach of 1bn+ people. For more information, visit www.mediaforgrowth.co.

Headline Partner

RTL AdAlliance, a premier advertising powerhouse, connects global brands to over 150 million European TV viewers daily through top-tier video content. Selected MFG Founders will benefit from access to RTL AdAlliance's regional and international experts, media inventory, market insights, competitive analysis, and guided workshops for crafting and implementing an effective media plan. As a subsidiary of Bertelsmann-owned RTL Group, RTL AdAlliance is part of the world's leading entertainment company across broadcast, streaming, content and digital.

FAQs

What is media capital?

Media capital also known as media for equity, media for growth, is a financing option that allows founders to accelerate their growth through significant advertising in exchange for an equity stake in the business.

What is the MFG Fundraising programme?

The MFG Fundraising Programme is a free-to-join, 4-week, hybrid programme for growth-stage founders to accelerate the completion of their media capital funding rounds in the UK.

How is it different from a traditional investment readiness programme?

The MFG Fundraising Programme is a specialised programme for growth-stage founders who are serious about brand building and need capital solutions to fund marketing costs. The sessions are two-fold providing both a good foundation into the UK and European mass-media landscape whilst covering key principles about media capital fundraising, what investors look for, how to prepare for DD, and term sheet negotiations.

  • This programme is NOT for pre-seed companies aiming to raise a seed round. Read more about what startups we look for in the section below.
  • Issuance of equity is not required for participation.
  • The programme includes a shorter time commitment than most accelerators. Most accelerators are 10-12 weeks; this programme is 4 weeks.
  • Each cohort will only include up to 15 companies allowing for a much more tailored, 1:1 approach, so no one-size-fits-all programming.
  • The focus of the programme is to optimise media capital fundraising.

Why should I consider raising media capital?

  • get access to preferential rates and the ability to influence the campaign planning;  
  • preserve cash and extend your runway;
  • work with an experienced team that understands both worlds, the online performance, and the offline branding approach

How Does the Application Process Work?

The application process for our investment readiness programme is straightforward. To apply, you will need to:

  • Fill out our online application form
  • We may request additional documents, such as pitch decks or financial statements, to better assess your startup's potential
  • Shortlisted applicants will be invited for an interview to delve deeper into their business
  • Final decision will be communicated to all applicants two weeks before the start of the programme

What startups are you looking for?

  • Growth-stage founders planning to scale in the UK (including UK-based startups) and who are serious about brand-building
  • Revenue-generating (>50% YoY growth), that have a proven business model
  • Seeking investment in the next 6-9 months with growing marketing spending
  • Relevancy for the end consumer in the mass market or strong niche markets, that we can reach and address via both traditional and digital channels
  • Sector-agnostic. Some of the most popular focus areas we cover: Travel, Gen AI, Sports, Femtech, Financial Services, Edtech, e-commerce, consumer goods

How long does the programme last?

The programme lasts for four weeks, with a combination of online workshops, two offline sessions at the start and end of the programme, and in-person networking event at the end of the 4th week, to ensure participants receive comprehensive guidance and support.

Where does the programme take place?

MFG Fundraising Programme is a hybrid programme. The kick-off and end of programme sessions, as well as the Investors & Startup Networking Event, take place in London. The rest of the sessions are scheduled virtually and founders don’t need to relocate.

What is the overall time commitment for the programme?

In addition to the two in-person meetings and the Investors and Startups Gathering taking place at the end of the programme, founders can expect three to five hours/per week of scheduled virtual content during the 4 remote weeks. Discussions with the MFG team to scope out potential partnerships will happen ad-hoc throughout the programme.

What can I expect from the workshops?

  • 1.5-2h interactive webinars delivered by media investors and industry experts
  • Covering the most important topics on the state of the media industry in the UK and Europe, as well as the fundraising mechanics of media capital
  • Live AMA with seasonal founders who raised media capital
  • Investors' presentations where we delve deeper into their investment thesis and media properties

Make sure to explore the timeline and curriculum for a better understanding of the diverse topics covered throughout the programme.

What are the main benefits of joining the programme?

  • Meet Decision-Makers: Engage with top-tier media capital investors via expert panels and one-to-one sessions who have the influence and ability to fund ambitious marketing campaigns. Some of the world’s largest media companies are our partners including RTL, ITV, Channel 4, Daily Mail Group, and UKTV among others.
  • Tailored Investment: Expect to meet investors whose investment criteria align with your startup's stage and sector.
  • Media & Investment Masterclasses: Attend sessions focused on leveraging media capital to maximize market penetration and customer acquisition.
  • Industry Insights & Feedback: Gain valuable insights into current market trends and investor expectations, helping you to tailor your fundraising documents accordingly.
  • Peer Exchange: Network with fellow entrepreneurs who raised media capital to learn from their experience, share strategies, and possibly form partnerships.
  • Opportunity to present and connect live at the MFG Event in front of 100+ investors and founders.
  • The programme is free to join.

Is there a cost to participate?

Unlike other similar programmes and startup accelerators that charge up to $40,000 and take up to 10% equity to attend, MCIRP doesn’t charge founders a fee to join. The programme charges a standard service fee of 3-5% of the capital that the startups raised from programme investors. The fee is due only if they raise the capital. Depending on the company's situation, we provide the option to convert the commission fee into stock options.

Does the MFG Fundraising Programme take equity?

No, we don’t take any equity for participation in the programme, although our goal is to help growth-stage founders secure media capital lead investors, and co-investors and accelerate the completion of their media capital round.

What are the selection criteria for the programme?

Selection criteria may include factors such as the viability of the business model, growth potential, traction, team expertise, and alignment with the programme's goals. Therefore, after completing the application form, the shortlisted companies will be invited for a short interview where we look to understand more about your business and your fundraising goals.

Will the programme help me secure funding for my startup?

Yes, the programme is designed to help startups enhance their investment readiness and increase their chances of securing funding. While funding cannot be guaranteed, we equip startups with valuable knowledge, skills, and connections to attract potential investors. Our programme focuses on providing startups with the tools they need to raise media capital effectively, achieve a higher capital runway, amplify their reach, and gain specialized advertising expertise, all of which contribute to their fundraising efforts.

What types of resources and support will be provided?

The programme provides a range of resources and support, including mentorship from experienced entrepreneurs, investors, and media experts, access to workshops and educational materials, networking opportunities with industry professionals, and potential introductions to relevant investors.

How many startups will be accepted into the programme?

The number of startups accepted into the programme may vary based on capacity and our programme requirements. However, we strive to maintain a manageable cohort size of 15-20 to ensure personalised attention and meaningful interactions.

What if I bootstrap? Can I still join the programme?

We welcome startups at different stages of funding, including those who are bootstrapping. Apply and our selection process will consider these factors.

Submit your interest today

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