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Tryp.com Secures €3.1 Million in Media and Venture Capital facilitated by mediaforgrowth (MFG) to Drive AI Innovation and Expand European Footprint

Tryp.com Secures €3.1 Million in Media and Venture Capital facilitated by  mediaforgrowth (MFG) to Drive AI Innovation and Expand European Footprint
  • Media capital is a proven venture model in which growth-stage startups exchange equity with media companies for premium advertising and strategic expertise.
  • Tryp.com has secured a cross-country, multi-year media investment with ITV’s media for equity arm, and German Media Pool, Germany’s leading media capital fund.
  • MFG joins IBERIS, Edenbase, and other investors in this funding round to drive Tryp’s international expansion.

London, January 27th, 2025 – AI-powered travel tech platform Tryp.com has raised €3.1 million in a media and venture capital funding round led by Iberis, a leading Portuguese private equity fund, with participation from ITV AdVentures Invest, German Media Pool, Edenbase and strategic advisor mediaforgrowth (MFG). The investment will accelerate Tryp.com’s European expansion into the UK and Germany, while bolstering its cutting-edge AI technology.

This milestone follows Tryp’s participation in the MFG Programme, an accelerator dedicated to consumer brands navigating their first media capital fundraising. Through this programme, ITV’s media-for-equity arm and German Media Pool partnered with Tryp to provide access to mass-market audiences and strategic media expertise. The MFG Programme has facilitated over €20 million in media capital commitments for 24 European brands and will expand with new editions in New York City and London in 2025.

AI Innovation for Seamless Multi-City Travel

Tryp.com is a global, AI-driven travel platform creating unique travel packages and multi-city trips. Founded in 2021 and headquartered in Copenhagen, Tryp.com harnesses a proprietary database of 70 million data points to deliver personalised travel choices for flights, trains, buses, and ferries — even on remote routes. By enabling virtual interline tickets from providers that do not typically work together, Tryp.com makes multi-city travel more accessible, cost-effective, and convenient than ever before.

Amplifying reach and fueling growth

The investment from ITV AdVentures Invest and German Media Pool will bring Tryp’s innovative offerings to millions of viewers across the UK and Germany. Advertising campaigns are set to debut on ITV channels and ITVX in Q1 2025, followed by campaigns on RTLZWEI in Germany in late Spring.

The funding round was led by Iberis, a leading Portuguese private equity fund, and saw participation from London-based Edenbase, a deep-tech venture capital firm. Together with MFG, these investors provide both funding and strategic guidance to fuel Tryp.com’s international growth.

“We have spent the past years creating a disruptive AI powered travel platform and have found a very passionate community. With this round, together with our media partners, we can reach consumers on a whole new level - which is incredibly exciting for the Tryp.com brand and our global ambitions.” - Andre Rangel, CEO and Co-Founder, Tryp.com
It’s been a privilege to guide Tryp.com through their fundraising journey and see the impact of the MFG Programme on emerging brands. By combining AI, transparency, and a novel approach to multi-city travel, Tryp.com is redefining how we experience travel. We’re excited to support their expansion into key international markets”. - Diana Florescu, CEO and Founder at mediaforgrowth
“Europe’s travel industry is vast but slow to innovate. Tryp.com is leading the charge as a technology pioneer in AI and data, empowering travelers to unlock the full potential of European destinations. Thus it makes all the more sense that their new TV campaign will be launched in multiple countries. Our partner RTLZWEI will provide TV media for Germany, supporting this exciting initiative.” - Niko Waesche, Founding Partner at German Media Pool
“Tryp.com has an innovative customer value proposition that is set to transform how travelers book trips. I’m thrilled to add this dynamic brand to our media-for-equity investment portfolio and look forward to working with André and the team to help them achieve their ambitious growth goals through the power of TV advertising across ITV."  - Sheena Amin, Director at ITV AdVentures,

A fast-growing asset class for consumer brands and media companies

The media for equity approach is a fast-growing sector that has already fuelled the success of more than 1,000 startups across the globe including Airbnb, Pinterest, Cazoo, Rappi, JobToday, and About You. These brands and many others have raised media capital to scale brand awareness, gain data on audiences, and harness the reach and experience of their media partners.  

MFG’s global platform for media capital investments empowers publishers and broadcasters to invest early in high-potential brands. This venture model not only uncovers a new category of advertisers who may not have previously considered mass market channels, but also aids in diversifying cash flow, moving beyond traditional revenue sources.

— END –

Contact:

Diana Florescu

diana@mediaforgrowth.co

About MFG and MFG Programme

MFG is a global platform for media capital investments. Founded in 2022 and headquartered in London, UK, with offices in California, US, MFG collaborates with a network of over 20 international media partners. The platform syndicates media capital rounds and deploys media credits by leveraging the advertising inventory of its media partners. What sets MFG apart is its diverse media stack and global network of investors. The MFG Programme is an international initiative designed for fast-growing consumer brands. It offers participants the chance to collaborate with a dedicated team of media planners and branding experts, while also securing media capital investments to amplify their presence in key European markets and the US.

For more information about the upcoming editions and how to apply, visit www.mediaforgrowth.co.

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