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Matthew PoverMatthew Pover

Matthew Pover

Group Growth Officer @ The Specialist Works

With over 25 years with roles spanning media owners and media agencies, Matthew has been lucky enough to work internationally, and help supercharge the marketing-driven outcomes for some of the most exciting scale-ups across a wide spectrum of categories.

A particular specialism is helping brands navigate the often challenging transition point when they realise that what got them here won't get them there: i.e. when returns from performance digital plateau and brands need to invest in brand and top of funnel broadcast comms for the first time. Often that means brands stepping into TV for the first time and embracing the multiplier effect of creativity - both subjects I'm particularly passionate about.

Matthew has plenty of experience helping brands to evaluate potential media for equity opportunities, and then in helping them to make the most of the value through media planning, buying, analytics and campaign management. He is happy to chat to anyone on the programme who'd like some independent advice and expertise. The devil's in the detail so getting these things right can have a disproportionately positive impact.

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