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Many high-growth businesses reach a point where their need to scale cannot be matched by the resources or capital available to them.
Media for equity is a financing option that allows founders to accelerate their growth through significant advertising in exchange for an equity stake in the business.
Access to preferential rates and the ability to influence the campaign planning
Preserve cash and extend your runway
Work with an experienced team that understands both worlds, the online performance, and the offline branding approach
Raise larger financing rounds, focusing part of the capital on building long-term value.
Listen to Chris Sheldrick sharing his experience of doing a media for equity deal in India
When what3words launched in India they decided to engage Brand Capital International and Bennett Coleman and Co. Ltd. (Times Group) to provide these insights and maximise brand visibility among consumers and businesses.
If this is your first time raising media for equity, we will equity you with all the tools and guidance to successfully close such deals.
We will provide direct support in finding investors that are right for your fund size, and sector, and are a strategic fit.
We would love to continue to support you with future rounds. We also work with experienced founders in developing new market entry strategies using follow-on media for equity and/or cash rounds.
Download the Media Capital Startup Readiness Tool
A 5-step process to help streamline your evaluation process
Shared risks, shared rewards. We only work with the most ambitious entrepreneurs, and we work on a results-based fee structure.
50+ specialised media for equity funds and independent media publishers doing direct investments.
In 2022 our network of investors deployed 150+ USD worth of media capital.
The majority of Europe’s later-stage VCs (including consumer investors), Corporate Venture Capital firms, and the UK’s EIS active funds to co-invest with our media funds
If your team is small or stretched, we can deploy specific media talent to help with campaign evaluation, planning, creative productions, and account management.
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