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Applications Now Open for the 2024 Free MFG Programme. Explore Capital Solutions to Fund Startups' Marketing and Branding Costs.

We help founders raise media capital to fund marketing costs and accelerate brand growth.

Media Capital is a new venture model where Growth Startups trade equity with Media Companies in exchange for mass market reach, advertising space, and marketing expertise.

Why Raise Media Capital?

Preferential media rates and the ability to influence campaign planning

Preserve cash and extend your runway

Work with a team skilled in online performance and offline branding

Raise larger financing rounds, focusing part of the capital on building long-term value.

3d render of camera photo movie film video illustration

For Founders Raising a 1st Media Capital Round

We run Media Capital Fundraising Programmes that are completely free of charge. Targeted at late-Seed to Series B consumer brands, our goal is to give you the tools, know-how, and investor connections to raise your first media capital round effectively.

These programmes are run in partnership with UK and European media broadcasters, investors, and specialised finance providers.

For Founders Looking To Raise Subsequent Rounds

We offer 1:1 support to later-stage founders looking to branch out to other European markets or the US, collaborating with regional media providers for subsequent media rounds.

We operate on a results-based fee structure. We selectively partner with the most ambitious, brand-conscious entrepreneurs who recognize the importance of brand building and aim to streamline the fundraising process

Unrivalled media reach

Across Europe and the US reaching millions of people across TV, Radio, OOH, Digital and Print

100+

Consumer VCs, CVCs, Family Offices, E-commerce lenders and revenue-based finance providers across Europe

150+ million USD 

cumulative media capital deployed by our network of investors in 2022

50+ 

Independent media investors and media-backed funds 

Testimonials

Testimonials
Boris Hodakel

Boris Hodakel

CEO & Founder @ FEEL

Open Testimonial
Chris Sheldrick

Chris Sheldrick

Co-founder & CEO @what3words

Open Testimonial
Neville Taraporewalla

Neville Taraporewalla

President @ The Times Group North America

Open Testimonial
Niko Marcel Waesche

Niko Marcel Waesche

Founding Partner @ German Media Pool

Open Testimonial
Kelvin Tan

Kelvin Tan

CEO @ Origin Capital Management

Open Testimonial

Tell us more about your company and the round you are raising.

What We’re Looking For

  • Late seed and beyond planning to scale internationally
  • Revenue generating, proven business models
  • Relevance for the end consumer in the mass market or in strong niche markets, that we can reach and address via both traditional and digital channels
  • Sector and geography agnostic. Some of the most popular focus areas we cover: e-commerce, fintech, edtech, gaming, health and wellness, and foodtech.