Carol Hinnant

Carol Hinnant is a seasoned media executive with more than two decades of leadership at companies including Comscore, Rentrak, HBO, and GAC Networks. She has built a reputation for driving innovation in media measurement, accelerating revenue growth, and forging trusted partnerships across the evolving media landscape. At Comscore, she played a pivotal role in advancing cross-platform currency, securing key client relationships with leading media and technology companies, and guiding the organization toward major accreditation milestones such as MRC and U.S. JIC certification. Her work consistently bridges the needs of advertisers and publishers, delivering accurate, independent measurement solutions that fuel industry growth.

Beyond her executive leadership, Carol has been recognized by CableFax, Multichannel News, and CTAM for her contributions to media, advertising, and innovation. She currently advises multiple organizations at the intersection of media, technology, and investment, serving or has served as a board member and executive advisor to MediaBrain, OTT.X, and Rave Me Away, and as Executive in Residence at Progress Partners. Passionate about the continued evolution of audience measurement, she combines strategic vision with operational expertise to help shape the future of how media is valued and monetized.

Carol's industries or sectors of interest include;media measurement, advertising technology, and data-driven innovation in media/entertainment, along with advisory, investment, and tech-enabled startups.