By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
In the last two decades over 1000 companies have raised media capita. The best candidates for media capital investments are typically startups in industries where advertising plays a significant role in customer acquisition and revenue generation, such as e-commerce, fintech, digital health, and other consumer-facing sectors.
Based on our latest research conducted at mediaforgrowth analysing 400 investments, most candidates operate on a B2C model while 31% have a B2B or a B2B2C model. 65% of companies are active whilst 30% exited (IPO / M&A).
Some notable examples of companies that have raised media for equity investments include Airbnb, Coursera, Uber, what3words, and Zalando among others.
No, media for equity is a complementary or alternative model to venture capital. Media for equity funds offer startups a unique way to access significant advertising inventory and expertise that they may not be able to afford otherwise. At the same time, VC firms can allocate capital that they can use to fund their growth and other operational costs. Many founders choose to raise a combination of both.
Raising media capital means securing significant advertising to grow your brand without upfront cash. By combining mass-media channels like TV with digital, you can:
It’s a smart way to turn equity into growth while extending your capital runway.
The MFG Fast-Track is a 4-day growth sprint designed for consumer brands selected to receive $1-5M in media capital investment from MFG. It helps founders fast-track their media strategy, creative development, and investor outreach - compressing months of planning and fundraising into a focused, high-impact experience. The Fast-Track is exclusively for MFG portfolio companies and is the first step toward launching a successful media campaign.
Media capital, also known as media for equity, is a financing option where a media investor provides advertising space, such as TV, radio, or digital, in exchange for equity in a company. It allows consumer brands to accelerate growth through large-scale brand advertising while preserving cash and extending their capital runway.
