NEW YORK CITY, July 15, 2025 — mediaforgrowth (MFG), the international platform for media capital investments, has announced an investment of up to $3 million in KA-EX, the world’s first fast-acting cortisol stress reducer. MFG joins a strategic group of investors and performance advocates supporting KA-EX’s global growth, including Olympic gold medalist Fabian Cancellara, F1 driver Zhou Guanyu, elite teams like Tudor Pro Cycling and Paris Saint-Germain, as well as wellness-forward partners like Earthbar within Equinox studios.
The funding will drive a high-impact multi-channel campaign launching in New York City and expanding across additional top U.S. markets in the months ahead. The KA-EX campaign, now live, is distributed across a powerful network of media partners:
- The Tennis Channel – the only television-based multiplatform destination dedicated to both professional sport and tennis lifestyle, featuring the most concentrated single-sport coverage in television. Tennis Channel is the exclusive U.S. home of all men’s ATP World Tour and women’s WTA Tour competitions, Davis Cup, Billie Jean King Cup, United Cup, and Laver Cup.
- TelevisaUnivision – The world’s leading Spanish-language media company, with expansive reach through ViX, the US's fastest-growing free ad-supported streaming platform. As a destination for sports and wellness content, TelevisaUnivision offers KA-EX direct access to health-conscious, performance-driven Hispanic audiences.
- New York Post - one of the world’s leading publishers with over 100 million monthly readers and deep penetration across culture, lifestyle, and sports.
- JCDecaux – The world’s #1 out-of-home media company, joining as a growth community partner to activate OOH visibility across iconic New York City sites, including transit, street furniture, and high-traffic pedestrian zones.
- Particle6 – A next-generation AI production studio bringing performance-optimized creative to emerging consumer brands across TV and digital.
Retail Expansion Meets Premium Wellness
Alongside the media rollout, KA-EX is deepening its U.S. footprint through strategic retail partnerships. The brand is now available at Equinox Earthbar locations in New York and Los Angeles, Happier Grocery in New York City, GoPuff, BevMo, several F45 studios, and The Feed, placing it directly within a community of performance-driven consumers.
A Science-Backed Formula Built for the Demands of Modern Life
First launched in Switzerland, KA-EX rapidly evolved from a hangover recovery solution into a leading performance supplement. Its patented formula is clinically proven to reduce cortisol levels within 48 hours, improve REM sleep, lower inflammation, and support mood balance.
Trusted by high-performance organizations including Paris Saint-Germain, Bundesliga teams, and Tudor Pro Cycling, KA-EX is also used by Olympic gold medalist Fabian Cancellara and F1 driver Zhou Guanyu. The brand recently signed a partnership with Swiss ski champion Lara Gut-Behrami, further solidifying its place in elite sports recovery protocols.
“KA-EX is redefining what recovery can look like for modern consumers,” said Diana Florescu, CEO and Founding Partner of MFG. “It’s rare in the supplement world to see this level of scientific rigor, three clinical trials, including one conducted independently, backing the product’s efficacy. We’re thrilled to support a brand that pairs bold innovation with real science.”
Reimagining Consumer Brand Growth with Media Capital
The investment in KA-EX follows MFG’s recent investments in LA GOLF and tryp.com, and reflects growing interest in capital-efficient growth models. MFG enables high-growth brands to trade equity for high-reach media, fueling scaled awareness while preserving operating runway.
With MFG, we’re not just accessing airtime, we’re tapping into a strategic, omnichannel system for brand building,” said Pedro Schmidt, CEO and Co-Founder of KA-EX. “Their diverse media stack and integrated approach are designed to turn audience reach into real commercial momentum, and that’s exactly the kind of partner we want at this stage of growth.
About mediaforgrowth (MFG)
MFG is a multi-channel media investment firm with offices in London, New York, and San Francisco. MFG provides strategic capital to Series A+ consumer brands through a media-for-equity model, leveraging premium media inventory and access to 80% of U.S. households via its media limited partners. MFG invests $1–5M in media credits via flexible tranches, co-investing through equity, SAFEs, or convertible notes. The investments are supported by in-house media planners and creative development partners.
Through high-impact campaigns across TV, streaming, digital, print, and out-of-home (OOH) channels, MFG enables brands to scale reach, reduce customer acquisition costs, and extend operational runway.
About KA-EX
KA-EX is the world’s first fast-acting cortisol stress reducer, scientifically designed to speed up recovery after intense performance. Developed in Switzerland and clinically tested, KA-EX helps reduce muscle soreness, improve REM sleep, support muscle repair, increase HRV, and promote better mood and skin health. The result: faster training progress, more stable energy levels throughout the day, and improved overall well-being. Its patented two-phase formula is now available in pharmacies, gyms, and retailers across Europe and the U.S.—including Equinox Earthbar locations.
Learn more at www.ka-ex.com.
