NEW YORK CITY, September 9, 2025 — mediaforgrowth (MFG), the international platform for media capital investments, has announced a strategic investment of up to $4.25 million in WOVE, the modern jewelry brand redefining how consumers experience and celebrate fine jewelry.
WOVE began by reinventing the bridal experience, giving couples the ability to design and wear replica engagement rings before committing to the final piece. That foundation of customization, transparency, and trust quickly established WOVE as a go-to name in modern fine jewelry.
From there, the brand soared into the cultural spotlight with the TNT bracelet, gifted by Travis Kelce to Taylor Swift and later seen during their engagement, which generated millions of organic views and cemented WOVE as a cultural symbol of modern love. Building on this momentum, WOVE became the first customizable fine jewelry brand to debut live on QVC, and now, the first jewelry company to join MFG’s U.S. portfolio.
Structured through MFG’s U.S. media for equity fund, the deal provides WOVE access to premier national TV, streaming, and digital out-of-home inventory from Sinclair Broadcasting Group, TelevisaUnivision, and Atmosphere TV. MFG will unlock up to $4.25M in total media firepower over the next 12 months, fueling a multi-channel campaign to establish WOVE as a household name in the U.S. jewelry market across:
- Sinclair Broadcast Group - reaching millions of households with premium sports, entertainment, and local programming.
- TelevisaUnivision – delivering direct access to the fast-growing Hispanic population via ViX, the #1 Spanish-language streaming platform.
- Atmosphere TV – Streaming premium content to over 50% of the U.S. adult population and connecting brands with consumers where they eat, shop, and play outside the home.
This reach is amplified through celebrity activations and experiential events, creating a flywheel of cultural momentum. WOVE will be revealed as the proposal partner for a Bravo couple this season, with their full design-to-proposal journey captured for viewers nationwide. Meanwhile, its experiential Carats & Caviar series launches this fall with an exclusive NFL Wives and Girlfriends event hosted by Atoya Burleson’s Ladies Playbook.
“Designing something so meaningful in diamonds and gold can be intimidating. Our process is built to change that,” said Simone Kendle, CEO of WOVE. “We give people access to a level of customization that usually feels out of reach, and we do it in a way that’s approachable and personal. Whether it’s a rare natural diamond or a high-quality lab diamond, we open access to the full spectrum of options. Partnering with MFG gives us the reach to share that vision with millions, while staying true to what makes WOVE different: innovation rooted in real stories and real emotion.
Riding the Wave of a $97B Market
The jewelry industry is at a turning point. Lab-grown diamonds already make up ~20% of the global market and more than half of U.S. engagement ring center stones sold in 2024, with the segment projected to grow from $30B today to nearly $100B by 2034. Meanwhile, the personalized jewelry market, is set to exceed $84B by 2031, driven by younger consumers seeking pieces that tell their story.
“The $97B U.S. jewelry market is being reshaped by lab-grown diamonds and personalization,” said Diana Florescu, CEO and Founding Partner of MFG. “WOVE, under Simone’s leadership, is uniquely positioned to ride this wave—blending cultural relevance with technology. With our media investment, we’re not just scaling a brand; we’re defining a new category of fine jewelry that empowers modern couples to craft lasting pieces and gives women the confidence to invest in themselves.”
About WOVE Made
WOVE is a modern jewelry company redefining fine jewelry for today’s generation. With a focus on personalization, storytelling, and cultural relevance, WOVE creates pieces that embody meaning and connection. Its TNT bracelet, famously gifted by Travis Kelce to Taylor Swift, became an instant viral symbol of love and modern heritage. WOVE’s mission is to make fine jewelry more accessible, emotionally resonant, and visible in the everyday lives of its consumers. Learn more at www.wovemade.com.
About mediaforgrowth (MFG)
MFG is a multi-channel media investment firm with offices in London, New York, and San Francisco. MFG provides strategic capital to Series A+ consumer brands through a media-for-equity model, leveraging premium media inventory and access to U.S. households via its diverse stack of media partners. MFG invests $1–5M in media credits via flexible tranches, co-investing through equity, SAFEs, or convertible notes. The investments are supported by in-house media planners and creative development partners. Through high-impact campaigns across TV, streaming, digital, print, and out-of-home (OOH) channels, MFG enables brands to scale reach, reduce customer acquisition costs, and extend operational runway. Learn more at www.mediaforgrowth.co
