Webb Knudsen
Vice President at PCG / Partner at KC
Webb Knudsen is a seasoned investor and entrepreneur with a deep track record in consumer brands.
As Vice President at the private equity firm Partnership Capital Growth (PCG), Webb leads deal sourcing and investment strategy. PCG, an 18-year-old firm focused on health and wellness brands—from food & beverage to supplements and fitness—has made 35 investments and deployed over $500M across three funds and SPVs, achieving a 2x+ MOIC through 18 exits and six thriving portfolio companies.
Webb is also Founder and Managing Partner of Knudsen Capital (KC), a bicoastal family office investing in early-stage, high-growth companies aiming to improve lives. Under his leadership, KC has backed about 40 consumer brands, with four acquisitions and standout returns including one company valued at 10x and another at 30x. The KC portfolio has realized a 3.3x MOIC across its investments.
Before investing, Webb built a dynamic operating career across entertainment, tech, and media—holding leadership roles in sales, BD, and marketing at companies like Lucasfilm, Crisp, Aarki, and Millennial Reach. He began in film and media at Walden Media and CAA, and co-founded two startups before stepping in as CEO of Playper, a sustainable toy company for kids.
Webb holds a dual degree in Sociology and Speech Communication from Pepperdine. He’s a dad of four, Cub Scout Den Leader, dog lover, snowboarder, and music lover, and has lived in 4 countries and 20 cities.