Today, we’re thrilled to welcome James Cummings, Vice President, Business Development at London & Partners.

The organisation has a mission to create economic growth that is resilient, sustainable, and inclusive, and to tell London's story brilliantly to an international audience in partnership with organisations and people who have a stake in London's promotion. James is based in Los Angeles and works with US companies that are expanding into and growing operations in London, and London companies exploring the opportunity in the US.In this episode, we talk about:

• How UK and US companies expand across borders, especially in the media and innovation space
• insights on market entry challenges, London & Partners’ global strategy, and upcoming initiatives like LA Tech Week to support international growth

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