Inside the Media Universe Map with Evan Shapiro: Tech, Consumers, and the Battle for Attention
We’re thrilled to welcome Evan Shapiro, Emmy-winning producer, professor, media strategist, and founder of ESHAP.ESHAP is a “change agency” known for making sense of chaos in media. If you’ve ever seen the famous Media Universe Map, you’ve seen Evan’s work—he’s the self-proclaimed Media Cartographer, charting how platforms, creators, and culture collide.With a media career spanning iconic comedy shows like Portlandia and Comedy Bang Bang, Evan has become a rare bridge between traditional media and the creator economy. Through his company, his podcast “The Media Odyssey,” and his Substack “Media War & Peace,” Evan is shaping the global conversation on what comes next.In this episode, we dive into 4 key topics:
- Mapping the Media Universe: Evan’s iconic Media Universe Map shows how tech, creators, and consumers have seized control from legacy gatekeepers.
- Lessons from Legacy Media: Why short-term shareholder thinking holds companies back, and how models like The New York Times point the way forward.
- Future Media Shifts: From women’s sports to short-form dramas and the overhype of AI, Evan spotlights the trends that will define the next decade.
- Community as the New Currency: Why love, trust, and ARPU matter more than reach—and how brands can build lasting value through loyal communities.
