Man vs. Machine: How AI Is Rewriting the Creative Playbook

Join us for a practical conversation centered on real creative pipelines, hybrid AI workflows, and how brands, studios, and platforms are actually using generative tools today without losing authenticity or emotional depth.

Our Speakers:
Jason Zada, Emmy-winner, Founder os SecretLevel
Jason Zada is an Emmy-winning director, creative visionary, and storyteller who has spent over 25 years at the forefront of technology and entertainment. Known for blending innovation with compelling narratives, he has created some of the most viral and culturally impactful projects, including Take This Lollipop, Elf Yourself, and The Forest. With 26 Cannes Lions, SXSW Best in

Show honors, and billions of global views for his work, Zada has a proven track record of pushing creative boundaries. As the founder of Secret Level, the leading AI-native entertainment studio, he continues to pioneer the intersection of AI, storytelling, and filmmaking, redefining the future of entertainment

Pedro Schmidt, CEO and Co-Founder of KA-EX
Pedro is the CEO and Co-Founder of KA-EX, the world’s first fast-acting cortisol reducer. KA-EX was one of the first brands in the US to launch a fully GenAI-created ad in its first major brand marketing TV campaign in July 2025, an investment led by media capital fund, mediaforgrowth (MFG).

Pedro Schmidt has a master’s degree in pharmaceutical sciences from ETH Zurich, one of the world’s leading universities, and several years of experience in the pharmaceutical industry. Driven by science and innovation, he spent 5 years developing KA-EX, the only sports recovery product clinically shown to lower cortisol – the “holy grail” in post-workout recovery. KA-EX is backed by three clinical trials and has been shown to reduce cortisol by 36% within 48 hours, while improving sleep quality (+15%), HRV (+10%), daily energy (+9%), and mood (+8%).

Today, thousands of professional athletes rely on KA-EX, including TUDOR Pro Cycling, Paris Saint-Germain, Udinese, German Bundesliga clubs, the Swiss National Team, as well as many Olympic gold medallists and world champions. In Switzerland, KA-EX is among the top-10 best-selling supplements, available in 10’000 POS, including all pharmacies, supermarkets (Coop, Migros), convenience stores (Coop Pronto, Spar), gyms (incl. PureGym, Holmes Place), and many more outlets. KA-EX is available at Equinox locations in California and NYC, SoulCycle, Rumble, and 100’s of premium outlets and convenience stores, including 7-Eleven, Feed.com, GoPuff, and BevMo! This July, the brand launched a $3M marketing campaign featuring national TV spots, billboards, and a partnership with the New York Post, alongside collaborations with 50+ influencers such as Louis Chandler (Director of Fitness, alo Wellness Club) and leading Equinox, SoulCycle, and Barry’s Bootcamp trainers.

Diana Florescu, CEO & Founder of mediaforgrowth

Diana Florescu is the CEO and Founding Partner of mediaforgrowth (MFG), a multi-media investment firm operating one of the leading U.S. media capital funds. She is a recognized pioneer of the media-for-equity investment model, an innovative approach that pairs venture capital with strategic media to accelerate the growth of consumer brands. Under her leadership, MFG is redefining how brands scale by uniting media investment with creative and brand strategy, world-class media planning, measurement, and attribution, deploying every media dollar with precision and intent. A key differentiator of MFG is its use of advanced AI to streamline and elevate creative production, enabling brands to generate tailored, high-impact assets at speed and scale. 

Before launching MFG, Diana led global marketing and growth strategy at Startupbootcamp and Rainmaking, two of the world’s largest early-stage investors and venture studios, operating more than 20 accelerators across 15+ countries. In 2022, she was named to the Forbes 30 Under 30 Europe list in Media & Marketing. Diana holds a Master’s Degree in Technology Entrepreneurship from University College London (UCL). 

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