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"Fitbit for Dogs" tech startup builds brand awareness at scale through a partnership with UKTV

"Fitbit for Dogs" tech startup builds brand awareness at scale through a partnership with UKTV
PitPat

PitPat is a pet tech startup that sells what is essentially a Fitbit for dogs.

https://www.pitpat.com/
Name
PitPat
HQ
Cambridge, United Kingdom
Industry
DTC, Petcare

PitPat is a pet tech startup that sells what is essentially a Fitbit for dogs. In 2019 they partnered with UKTV in a £1m advertising deal using TV to build brand awareness at scale. A two-phase campaign plan was implemented to deliver 50% 1+ plus reach across the UK TV portfolio of channels.

followed onIn 2023, PitPat raises an additional £4 million media capital round from ITV AdVentures across ITV’s channels and ITVX. UKTV also followed-on this round.

Listen to our interview with Andrew Nowell, CEO and Co-Founder at PitPat on how TV helped create a market category for the PitPat products and how he is planning to use the latest media investment to carve a slice of the $200 billion pet care market.

Tell us more about your company and the round you are raising. We're excited about leveraging our experience and network to help you get you there.

MFG Deal Hub is the largest startup database with an up-to-date overview of the global media capital ecosystem.

MFG Deal Hub is the largest startup database with an up-to-date overview of the global media capital ecosystem

mfg directory starups lined up with investment amounts. What3words, Friday, Smule, Job Today, pitpat.