PitPat is a pet tech startup that sells what is essentially a Fitbit for dogs. In 2019 they partnered with UKTV in a £1m advertising deal using TV to build brand awareness at scale. A two-phase campaign plan was implemented to deliver 50% 1+ plus reach across the UK TV portfolio of channels.

followed onIn 2023, PitPat raises an additional £4 million media capital round from ITV AdVentures across ITV’s channels and ITVX. UKTV also followed-on this round.

Listen to our interview with Andrew Nowell, CEO and Co-Founder at PitPat on how TV helped create a market category for the PitPat products and how he is planning to use the latest media investment to carve a slice of the $200 billion pet care market.