What3words is a mapping technology startup that creates a proprietary geocode system for logistics firms.
https://what3words.com/Recently described by the BBC as “the app that can save your life”, what3words enables people to find, share and navigate to what3words addresses in 50+ languages to date. For what3words, scaling up very quickly is important. Operating in a “winner-takes-all” market, a conventional B2B marketing approach wouldn’t do for the company.
Millions of people today are using the app thanks largely to a clearly defined B2B2C strategy and a clever marketing plan. Following successive TV campaigns, what3words has seen organic growth in app installs, minimizing the need for marketing spend. Now, there's a new app install every 3 seconds.
what3words TV Campaign “Neighbours” premiered on ITV on April 8, 2022, with the wider campaign being amplified across radio, digital and through direct mail.
