QYOU Media, a public listed company, produces content created by social media influencers and digital content creators.

In India, The Q curates, produces, and distributes premium content including television networks and VOD for cable and satellite television, OTT, and mobile platforms.

In 2021 Brand Capital International (the venture arm of The Times of India Group) completed an initial investment of US$2 million in QYou and signed business opportunities for an additional US$6 million. According to the Nielsen of India, its channel ratings have risen over 10X between February and April 2021. Through the partnership with Brand Capital, QYou was able to roll out an integrated marketing campaign including:

• First page ads in the most important Indian newspapers: The Times of India and coverage in multiple regional languages

• Impact exposure through OOH, especially Train Wrap Value Ad and Metro Train Takeovers

• 300+ Million views for ads generated through Content and Influencer Marketing  

• 100 million people a week on their Hindi Youtube Channel.

Our audience is millennials and Gen Z. 70% of the Indian population is aged 35 and younger. And the Times of India Group can reach 850+ million daily active users. The knowledge, expertise, and support in the Indian market of Brand Capital International will only accelerate The Q India's rise to new levels of brand awareness, audience engagement, and financial success. It's a vast marketplace for us and we’ve got a lot of exciting plans ahead! - Curt Marvis, CEO & Co-Founder