By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Public-listed company QYOUMedia partners with The Times of India Group to scale content creator platform in India

Public-listed company QYOUMedia partners with The Times of India Group to scale content creator platform in India
QYOU Media

QYOU Media is a public company that produces content created by social media influencers and digital content creators.

http://qyoumedia.com
Name
QYOU Media
HQ
Los Angeles, United States
Industry
Creative Tech, Advertising

QYOU Media, a public listed company, produces content created by social media influencers and digital content creators.

In India, The Q curates, produces, and distributes premium content including television networks and VOD for cable and satellite television, OTT, and mobile platforms.

In 2021 Brand Capital International (the venture arm of The Times of India Group) completed an initial investment of US$2 million in QYou and signed business opportunities for an additional US$6 million. According to the Nielsen of India, its channel ratings have risen over 10X between February and April 2021. Through the partnership with Brand Capital, QYou was able to roll out an integrated marketing campaign including:

  • First page ads in the most important Indian newspapers: The Times of India and coverage in multiple regional languages
  • Impact exposure through OOH, especially Train Wrap Value Ad and Metro Train Takeovers
  • 300+ Million views for ads generated through Content and Influencer Marketing  
  • 100 million people a week on their Hindi Youtube Channel.
Our audience is millennials and Gen Z. 70% of the Indian population is aged 35 and younger. And the Times of India Group can reach 850+ million daily active users. The knowledge, expertise, and support in the Indian market of Brand Capital International will only accelerate The Q India's rise to new levels of brand awareness, audience engagement, and financial success. It's a vast marketplace for us and we’ve got a lot of exciting plans ahead! - Curt Marvis, CEO & Co-Founder

Tell us more about your company and the round you are raising. We're excited about leveraging our experience and network to help you get you there.

Tell us more about your company and the round you are raising.