Startups nowadays are constrained mainly by three significant gaps: the knowledge gap, the marketing gap, and the funding gap. Does this make a case for why media should be more widely considered as a driver of innovation and startup growth?
According to the Romania-born Diana Florescu, founder of the first global network that backs founders to grow revenue and scale internationally using the power of advertising, mediaforgrowth, it surely does. She explains that as a concept “Media for growth” (also known as “media for equity” or “airtime for equity”) is a financing option that provides founders with advertising such as television, print, radio, and online, in return for equity. As an investment model, it is dedicated to startups or scale-ups which do not have high marketing budgets and because of that, they trade equities to media companies in exchange for advertising space.
Read more at: www.therecursive.com