From Taylor Swift to Lab Diamonds: Simone Kendle on Redefining Luxury at Wove
Today, we’re joined by Simone Kendle, CEO of Wove, the custom jewelry brand that’s redefining what luxury means. Wove blends deep personalization, craftsmanship, and trust in a way the traditional jewelry industry has never done. Under Simone’s leadership, Wove is quickly becoming a cultural force — most recently capturing headlines when Taylor Swift was seen wearing their bracelets.We’ll talk about her journey, how she’s scaling a company rooted in authenticity and innovation, and what it takes to create consumer brands that connect deeply and grow fast in today’s world.In this episode, we dive into 4 key topics:
- Redefining Luxury Jewelry: Wove makes custom design and fine craftsmanship accessible through personalization and technology.
- Founder Resilience & Growth: Simone’s journey from Capital One to Parfait to Wove shows the power of learning by doing and leading with energy.
- Cultural & Emotional Connection: Jewelry is positioned as both personal and public, celebrating love, milestones, and self-expression across generations.
- Lab-Grown Diamonds & Accessibility: New materials and processes make fine jewelry more affordable, sustainable, and playful for a wider market.
