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Scaling a Consumer Brand: Beyond VC Funding

Scaling a Consumer Brand: Beyond VC Funding
Type
Panel Discussion
Date
May 17, 2024
Organised by
Tech.eu
In collaboration with
Watch RecordingSold Out

Key Points

  • Overview of the panel's purpose & the importance of exploring alternative funding options for startup marketing.
  • Panelists Introductions
  • When to incorporate TV into the marketing mix and its impact on digital marketing.
  • Insights on the optimal performance of OOH advertising with other media channels.
  • Key considerations for expanding into European markets or entering the UK market.
  • How do you expect working with small businesses to change in the coming years, considering the fast-paced media landscape and your commercial models?
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VC money will remain indispensable to a startup's growth. However as markets have become more volatile and funding more challenging, especially for consumer founders, we feel that it’s important for founders to know of other (dilutive and non-dilutive) funding options to cover marketing costs - which for a growth-stage, consumer brand could take up to 50, sometimes 60% of their revenue.

This panel was recorded live at the Tech.eu Summit in London. Designed for consumer founders looking to accelerate their brand by working strategically alongside media partners to amplify reach, extend capital runway by preserving cash, and drive revenue growth.

Our Speakers

Callum Taylor

Callum Taylor

AdVentures Business Controller @ ITV Ignite

Open Testimonial
Stefan Hakel

Stefan Hakel

Business Development / New Business @ RTL

Open Testimonial
Joe Hills

Joe Hills

Head of Nurture @ JC Decaux

Open Testimonial

Our Moderators

Diana Florescu

Diana Florescu

CEO & Founder

Open Testimonial

Tell us more about your company and the round you are raising. We're excited about leveraging our experience and network to help you get you there.

Learn more about building a world-known brand using media for growth investments.