Scaling a Consumer Brand: Beyond VC Funding
Type
Panel Discussion
Date
May 17, 2024
Organised by
Tech.eu
In collaboration with
Key Points
- Overview of the panel's purpose & the importance of exploring alternative funding options for startup marketing.
- Panelists Introductions
- When to incorporate TV into the marketing mix and its impact on digital marketing.
- Insights on the optimal performance of OOH advertising with other media channels.
- Key considerations for expanding into European markets or entering the UK market.
- How do you expect working with small businesses to change in the coming years, considering the fast-paced media landscape and your commercial models?
Mentioned:
No items found.
Tags:
No items found.
VC money will remain indispensable to a startup's growth. However as markets have become more volatile and funding more challenging, especially for consumer founders, we feel that it’s important for founders to know of other (dilutive and non-dilutive) funding options to cover marketing costs - which for a growth-stage, consumer brand could take up to 50, sometimes 60% of their revenue.
This panel was recorded live at the Tech.eu Summit in London. Designed for consumer founders looking to accelerate their brand by working strategically alongside media partners to amplify reach, extend capital runway by preserving cash, and drive revenue growth.
.svg)
