"TV is too expensive and it will never work for my digital startup."

In this session, we will debunk some of the myths surrounding the effectiveness of TV advertising going through some real-life use cases of founders who have successfully grown their brands using traditional media.

This workshop is for Seed stage+ Direct to Consumer startups who would like to tap into TV advertising using a new form of funding called Media for Equity. It will cover various factors that founders should take into account when facing the decision of a Media-for-Equity deal including investor types, pricing, negotiations, and resources required to successfully close such deals.