# mediaforgrowth (MFG)

> MFG is a multi-channel media capital fund backing growth-stage consumer brands on their journey to becoming global household names. Through its media-for-equity model, founders treat customer acquisition as a strategic investment, powered by unmatched media reach and diverse channel access.

## Overview

mediaforgrowth (MFG) is a global platform for media capital investments. Founded in 2022 and headquartered in London, UK, with offices in California, US, MFG collaborates with a network of over 20 international media partners. The platform syndicates media capital rounds and deploys media credits by leveraging the advertising inventory of its media partners.

MFG was founded by pioneers of the media capital model who came together to launch the world's first media capital alliance. The MFG Program was then created as a unique initiative to help founders launch on TV and secure media capital internationally. Since then, MFG has facilitated over $20 million in media commitments.

Media capital (also known as media for equity) is a financing model where a media investor provides advertising space — such as TV, streaming, digital, print, or out-of-home — in exchange for equity in a company. It allows consumer brands to accelerate growth through large-scale brand advertising while preserving cash and extending their capital runway.

- Website: https://www.mediaforgrowth.co/
- Contact: https://www.mediaforgrowth.co/contact
- Contact Email: contact@mediaforgrowth.co
- LinkedIn: https://www.linkedin.com/company/mfg-co/
- YouTube: https://www.youtube.com/@mediaforgrowth
- Instagram: https://www.instagram.com/mediaforgrowth/

## Key Facts

- $50M+ media assets under management
- 10+ international media partners
- 80% U.S. household reach
- 250M+ daily reach across the United States
- 30+ portfolio and alumni brands
- 600+ deals analyzed
- Over $20 million in media capital commitments facilitated
- 500+ startups and investors tracked in the MFG Deal Hub
- Registered as MEDIAFORGROWTH LTD at 85 Great Portland Street, W1W 7LT, London (Company No. 13964435, VAT No. GB433899650)

## What MFG Does

### We Invest
MFG runs the US's leading media capital fund, funding customer acquisition cost (CAC) for high-growth consumer brands. The $50M+ fund pools top-tier media assets across TV, digital, print, and out-of-home advertising under one roof, providing brands with unrivalled reach and a diverse set of channels.

### We Support
MFG goes beyond capital, offering media planning, creative support, performance tracking, and direct access to top marketing experts. Through focused growth sprints, they help each brand shape the right media strategy and deal structure to scale.

### We Connect
MFG collaborates with institutional investors to drive portfolio growth through strategic co-investment opportunities. Curated events and original research bring together a network of media leaders, operators, and consumer-focused investors.

## Investment Model

### How MFG Invests
- $1–10M in media and production credits via flexible tranches
- Media allocation tailored to each brand's needs
- Diverse stack of media assets: TV, streaming, digital, print, out-of-home, and more
- Equity instruments: equity, SAFE, or convertible notes, typically as a minority investor

### Why It Works
- Complements traditional venture capital with strategic media funding, including creative, media planning, and fundraising support
- Provides unrivalled U.S. reach through a single partner
- Preserves cash for operations or unpredictable costs
- Amplifies brand awareness and reduces CAC

### Investment Process
1. **We Align**: Strategic call to understand founders' growth goals; co-develop an initial media plan if there's a fit
2. **We Approve**: Finalize due diligence, lock in media strategy, issue investment agreement
3. **We Activate**: Campaign goes live with ongoing support including reporting, creative coordination, and optimization

## What Sets MFG Apart
- In-house Media Capital Intelligence Platform to help founders, media companies, and investors navigate the media capital landscape
- Reach 250+ million people across top-tier US media — TV, streaming, digital, print, and OOH — through one single partner
- Venture partner model helps media companies build direct relationships with curated advertisers, diversify revenue streams, and optimize costs

## Media Partners

MFG's media partner network includes:

- **Sinclair Broadcast Group**: Major US network operating 185 TV stations in 86 markets, affiliated with Fox, ABC, CBS, NBC, The CW, and MyTV
- **Atmosphere**: Streaming premium content to over 50% of U.S. adult population, connecting brands with consumers in out-of-home venues
- **RTL AdAlliance**: Premier advertising powerhouse connecting brands to over 150 million European TV viewers daily
- **Particle 6**: Award-winning AI production company for TV shows, digital campaigns, and immersive experiences
- **TelevisaUnivision**: World's leading Spanish-language media company and top producer of original content in Spanish across news, sports, and entertainment
- **JCDecaux**: World's largest outdoor advertising company reaching 850 million people daily in 80+ countries

## Team

- **Diana Florescu** — CEO & Founder
- **Neville Taraporewalla** — Managing Partner, Americas & Board Member
- **Luca Zaccagnino CFA** — Managing Partner, UK & Board Member
- **Douglas Cajas** — Investor, Partnerships & Growth
- **Caroline Krystoff** — Investment Associate
- **Niko Marcel Waesche** — Strategic Advisor
- **Christophe Loisel** — Strategic Advisor
- **Michael Monheim** — Strategic Advisor, US
- **Jeffrey Hartlin** — Strategic Advisor & Legal Partner
- **Carol Hinnant** — Advisor, Measurements & Media Effectiveness
- **Mary Ann Halford** — Strategic Media Advisor
- **Amit Khosla** — Investor and Strategic Advisor

## Pages & Navigation

### Who We Are
- Home: https://www.mediaforgrowth.co/
- About Us: https://www.mediaforgrowth.co/about-us
- Contact Us: https://www.mediaforgrowth.co/contact
- Brand Guidelines: https://www.mediaforgrowth.co/brand

### What We Do
- Founders / Portfolio: https://www.mediaforgrowth.co/portfolio
- Investors / Co-Investors: https://www.mediaforgrowth.co/invest

### Content Hub
- Hub (main): https://www.mediaforgrowth.co/hub
- Insights: https://www.mediaforgrowth.co/hub/insights
- News: https://www.mediaforgrowth.co/hub/news
- Events: https://www.mediaforgrowth.co/hub/events
- Podcast: https://www.mediaforgrowth.co/hub/podcasts

### Insights & Research
- Industry Report (State of Media Capital 2025): https://www.deals.mediaforgrowth.co/articles/state-of-media-capital-2025-a-decade-of-growth-and-the-road-to-2030
- Case Studies: https://www.deals.mediaforgrowth.co/resources?tab=case
- Deal Hub: https://deals.mediaforgrowth.co/

### Other Key Pages
- Growth Equity Thesis: https://www.mediaforgrowth.co/marketing-through-margin-squeeze
- MFG Program / Fast-Track (US): https://www.mediaforgrowth.co/usa-program
- Privacy Policy: https://www.mediaforgrowth.co/privacy-policy

## For Co-Investors

MFG provides access to media-backed consumer startups for institutional investors and venture capital firms. 25% of MFG finalists have been referred by VC partners.

- URL: https://www.mediaforgrowth.co/invest

## Portfolio

MFG has backed brands across multiple countries including the US, UK, Germany, Denmark, Australia, Spain, Israel, Switzerland, and Romania. Notable portfolio brands include:

- **United States**: LA Golf, WOVE, KA-EX
- **United Kingdom**: ArcX, Beans Coffee Club, Boldr, Diversifying Jobs, DNA
- **Germany**: PKW.de, Happy Ocean Foods
- **Denmark**: Tryp
- **Australia**: Camplify
- **Spain**: unBlock
- **Israel**: Holiday Heroes, Rise Up
- **Switzerland**: BRU
- **Romania**: Nordensa

Full portfolio: https://www.mediaforgrowth.co/portfolio
Deal Hub (500+ startups): https://deals.mediaforgrowth.co/

## MFG Program / Fast-Track

The MFG Fast-Track is a 2-day, invite-only media capital sprint for growth-stage founders. It includes workshops to develop media strategy, connections with consumer VCs, and the opportunity to raise up to $5M in media capital. Previously run in multiple editions across Europe and the US.

- URL: https://www.mediaforgrowth.co/usa-program

## Media Capital Podcast

A series of live talks at the intersection of venture and media capital, hosted by Diana Florescu. Recent episodes include conversations with founders, investors, and media leaders on topics such as scaling across borders, storytelling for founders, women's sports investment, and data-driven investing.

- Podcast page: https://www.mediaforgrowth.co/hub/podcasts

## Events

MFG hosts summits, networking events, investor showcases, and roundtables in New York, London, and other cities. Past events include the MFG Media Capital Summit (NYC), Consumer Investors Showcases, and networking drinks.

- Events page: https://www.mediaforgrowth.co/hub/events

## Growth Equity Thesis

MFG publishes thought leadership on how volatile market conditions — including tariff pressures and retreating venture capital — make strategic media capital a competitive advantage for consumer brands.

- URL: https://www.mediaforgrowth.co/marketing-through-margin-squeeze

## Legal

mediaforgrowth is the trading name of MEDIAFORGROWTH LTD, registered at 85 Great Portland Street, W1W 7LT, London under registered number 13964435, VAT no GB433899650. Neither mediaforgrowth nor any of its directors or employees provide financial, legal, or tax advice about investments. Investors are recommended to seek independent advice.

- Privacy Policy: https://www.mediaforgrowth.co/privacy-policy
- Brand Guidelines: https://www.mediaforgrowth.co/brand